Our Team
Annie-Mariel Arroyo, Ph.D
Dr. Annie-Mariel Arroyo-Calixto is a practiced organizational psychologist with more than 28 years of professional experience in organizational change and leadership development. Dr. Arroyo is the founder of Culture To Fit, where for the past 22 years, she has helped leaders build or reshape their organizational culture and lead transformation. She is a seasoned leadership educator and a renowned executive coach known for her ability to guide leaders in gaining deeper insights and self-growth. Annie Mariel has extensive experience implementing organizational-wide interventions in customer-centricity, strategic planning, conflict management, service-oriented culture, emotional intelligence, and high-performance teams.
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Dr. Arroyo-Calixto is a sought-after speaker on culture change and leadership. Annie-Mariel loves traveling, outdoor running, and reading. She is reconnecting with her competitive runner spirit and has recently returned to running 10K and half-marathons. She will appreciate it if you share your running tips with her!
Liza A. Torres Rondón, M.S., M.Div.
Liza Torres holds a master's degree in Industrial Organizational Psychology from Albizu University and a second master's degree in Divinity from the Evangelic Seminar of Puerto Rico. She is also a Certified Coach and has contributed significantly to designing and delivering Culture To Fit's customized training strategies. Over the past 10 years, Liza has facilitated courses and interventions in strategic planning, team building, personal development, leadership, supervision, emotional intelligence, coaching, and change management. She is one of the lead facilitators of our Leadership Journey Program and a lead consultant for change management interventions.
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On a personal level, Liza assists religious leaders in implementing strategic approaches to achieve their ministerial goals. Liza loves to travel and live new and exciting adventures that she tries to experience with her family and friends.
Mercedes Sotomayor Añeses, Ph.D.
Dr. Mercedes Sotomayor holds an Industrial-Organizational Psychology doctorate and is a Certified Coach. She has supported leaders and organizations from various industries such as manufacturing, health care, pharmaceuticals, technology, aviation, and banking. Over the past 10 years, Mercedes has rendered services in the Caribbean, the United States, and Canada. Mercedes' profound understanding of human behavior, her experience in multi-cultural and diverse settings, and being a fully bilingual professional in Spanish and English helps her to connect with others in a meaningful and genuine way. As a result, she supports and witnesses transformational changes in leaders and organizations.
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Mercedes loves the beach, yoga and running. She prefers eating out because cooking is not her thing. But since being a mom, she cannot avoid it anymore. Feel free to send her any recipes for quick nutritional meals!
Carlos Rodríguez Mangual, M.A.
Carlos Rodríguez completed a master's degree in Psychology of Physical Activity and Sport from the UNED in Madrid, Spain, and a master's degree in Industrial/Organizational Psychology from the University of Puerto Rico. As a trainer and consultant, he specializes in applying sports psychology to develop leadership skills. Carlos teaches leaders about mental strengthening and goals-focused strategies to achieve success. He has been a Puerto Rico Taekwondo Federation member since 1995, where he was also a national referee and delegate to the 2003 Pan American Games in Santo Domingo, Dominican Republic.
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Since 1995, he has owned and directed his taekwondo academy. At the Ana G. Méndez University, Carlos is both a taekwondo coach and a professor of Sports Psychology courses. He has won three championships and five sub championships. Carlos also offers training and advice to coaches, athletes, parents, and referees of different sports.
Tiersa Hall, SPHR®, MHRM, CHT
Tiersa Hall is an HR Consultant, Certified Master Trainer, and Leadership & Engagement Coach. She holds a master’s degree in Human Resources Management and a bachelor’s degree in International Studies with a concentration in Tourism. She has helped numerous professionals and organizations bridge the gap between where they are and where they want to be. With over 15 years of experience in Hospitality and Human Resources with special emphasis on the Caribbean Sector, Tiersa has served as an HR Strategist to high-end organizations and has led several transformational training projects in the areas of Leadership, Customer & Client Engagement, Team Building, Emotional Intelligence and fostering healthy work cultures through change management.
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She’s a Certified Senior HR Professional with HRCI and serves as an Expert HR Freelance Contributor writing articles for the Forbes Human Resources Council and all areas of HR, including work cultures, talent management, and employee engagement. Tiersa loves writing poetry, Advocating for Autism, and spending time with her husband and children.
Catalina Vicéns Salas, Ph.D.
Dr. Catalina Vicéns Salas completed her master's and doctoral studies at the University of Puerto Rico at Río Piedras. She was a Social Sciences and Psychology professor at the Río Piedras and Cayey Campuses of the University of Puerto Rico. She has worked for the last twenty-four years at the Polytechnic University of Puerto Rico, where she has held the positions of Director of the Faculty Development Program, Director of the Department of Socio-humanistic Studies, and, for the last fifteen years, she was dean of the School of Arts, Sciences and Education. Her book, Woman, Self-esteem, and Work (Plaza Mayor, 2001) reflects one of her constant research interests, the role of women in the salaried world.
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Her curiosity for learning about other cultures is channeled through her study, her courses, and being an assiduous traveler. Catalina enjoys the sea, whether practicing the sport of kayak on the coast of Fajardo or walking through Old San Juan.
Roxana Martinez-Barbosa, Ph.D., PCC
Roxana Martinez-Barbosa has a Ph.D. in Philosophy and Letters with a concentration in Caribbean and Latin America History. She is a certified Program Neuro-Linguistic practitioner, a Professional Certified Coach, and an Accredited Coach Supervisor. For the past 15 years, she has coached and trained on career, leadership, supervision, and communications topics. Roxana created and is the lead facilitator of the Professional Coaching Certification from the University of Puerto Rico. Her involvement with the professional coaching community includes holding the presidency of the International Coaching Federation (ICF)’s Puerto Rico Chapter and leading the ICF’s Ethics Global Committee.
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She published The Impact of Life Coaching in the Rehabilitation of Young People in Juvenile Institutions. “Chronicles of Filius,” Vol. 2 P. 72.. University of Puerto Rico. Roxana is passionate about quality time with family and enjoys reading and running. She has completed more than eight marathons in the United States and Europe.
Nathalia López-Morales, Psy.D.
Dr. Nathalia López is an Organizational-Industrial psychology professional and licensed psychologist. She completed her bachelor's degree in psychology with an emphasis in Mental Health at the University of Puerto Rico. Nathalia has recently completed a Doctoral degree in Organizational-Industrial Psychology at the University Albizu in Puerto Rico. Her research fields include positive psychology, self-help, motivation, and optimal experience. Nathalia contributes to the Culture To Fit team in organizational development, job performance, training, psychometric testing, flow at work, work engagement, job crafting, and change management.
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Nathalia is passionate about research and organizational culture. She is an avid reader. Feel free to share with her your preferred self-help and motivation book titles!
Mara Soto, P.E., M.Ed.
Mara Soto has an Industrial Engineering with a master’s degree in Instructional Design & Technology Integration with eLearning. Combining these two disciplines allows her to apply scientific thinking, learning strategies, and educational technology to solve performance gaps and unleash people’s potential, resulting in outstanding business results. She has over 20 years of experience as a subject matter expert, manager, trainer, and consultant in the manufacturing industry, including pharmaceuticals, consumer products, biotech, and liquor.
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Mara enjoys being a resource that can help organizations to succeed and reach their goals by providing effective learning experiences for their people. She loves designing and developing meaningful, memorable, and motivational content.
María de Lourdes González, P.E., M.S.
Maria de Lourdes González is an Industrial Engineer with extensive cross-functional and international experience working in management positions in the pharmaceutical industry. Her areas of expertise include processes improvement, strategic planning, project management of business processes, change management, and enterprise system implementation. As a seasoned Project Management Professional, she believes in continuous professional development, earning a Master’s degree in Industrial Management and Human Resources among other training and certifications. A relentless problem-solver who has helped multiple companies in industries such as pharmaceutical, consumer, medical devices, and services.
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During weekends, she enjoys playing tennis with family and friends. She loves to travel, spending time in nature and taking pictures of breathtaking scenic landscapes
Service Partners
ACCOUNTING / FINANCE
Lourdes Gómez & Raúl Rubio
Plan Ximple is our partner in Finance and Accounting. As an integral part of our team, their combined expertise in operations and finances has led Culture To Fit to a higher efficiency level. With a background in business operations and sales, Raúl brings to the table creative ways to help boost business growth. In contrast, Lourdes’s expertise in Finance and Accounting helps the business stay organized and compliant while achieving success.
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Raul Rubio holds a BA in Finance with over 25 years of experience. He has strong knowledge of IT, having worked on and managed numerous projects in different industries. Lourdes has a BA in Accounting with a minor in Management and is a Certified Public Accountant with +20 years of experience in the field. They run Culture to Fit’s financial operations with passion and excellence. Lourdes and Raúl love outdoor activities like gardening and the beach. They are the most fun and loving people you will ever meet!
PROJECT MANAGER / MARKETING STRATEGIST
Yes Rosario
Yes Rosario is a business strategist focusing on project management and marketing. Yes supports Culture To Fit as a macro-organizational project manager to ensure our interventions’ agility and success. For more than 10 years, she has worked in sales, marketing, events, project management, strategic planning, systematization, and process optimization. Yes is a result-oriented professional with an emphasis on agility and simplification. She is strongly dedicated to structuring and directing initiatives until they reach their objectives.
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When she is not working, she loves eating, dancing, spending time with loved ones, or traveling the world. She believes people should spend time not only on achieving their goals but also doing what makes them happy. For that reason, efficiency is crucial in everything she does.
GRAPHIC DESIGNER / BRANDING SPECIALIST
Nicole M. Hernández
Nicole M. Hernández Rodríguez collaborates with Culture To Fit to create engaging graphic design projects to effectively communicate ideas to our client audiences. As part of our culture change projects, she partners with the consulting team to ideate the client’s change communication initiatives in unique and innovative ways. Nicole’s experience in branding, visual identity and web & social media design strengthens the customization of our client’s cultural profiles to adapt them to their unique vision. She is currently completing her BA degree in Graphic Design from Ana G. Méndez University and is CEO of Buenaaas Creativo.
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Nikky loves reading, cooking, and watching tv shows. She is obsessed with skincare and fitness routines. She would love to hear your tv show recommendations and fitness tips!